how did it begin?

ENTE was founded by Tina Joseph, a designer turned entrepreneur, when she finally discovered a wonderfully creative way to channelize her compulsive energy for organizing things.

Fun fact - her obsession for structured spaces often drove her towards organizing stuff for everyone around, and at times strangers’ stuff too… !

Her love for neat design and problem solving is what developed into this strong desire to make simple products that could make daily life’s organizing easier.

After her studies from NIFT Chennai, she didn’t quite know what she was supposed to do, and did wander a lot, gaining work experience from quite a few different industries.

According to her, figuring out what you really want to do is the trickiest part of life – but once you’ve done it, the excitement never ceases!

Her varied design experience and this weird mania for well-planned and arranged concepts, eventually evolved into this exceptional brand that is ultra-stylish and utilitarian.

ENTE means ‘mine’ in her mother tongue and this brand is a reflection of her own tasteful and charming persona and her unique way of problem solving and futuristic thinking.

In late 2019, she collaborated with her friend Kareem who is now the associate designer, and ever since, they have been creating amazing products big and small, along with the great team they put together.

In the founder's words

"I’ve always been a fan of efficient and aesthetic organizing; it’s a very satisfying art that can help save you a lot of time when you’re looking for something. I’m in love with this concept, and this is the essence I try to deliver through ENTE.”

OUR MISSION

We aspire to create a community of likeminded people who share our idea of stylish, organized products. Taking inspiration from feedback and suggestions, we seek to explore new planes and to grow together with our patrons.

For those folks who realize the worth of arranging their edc (everyday carry) orderly and easily accessible – we want to be their trusted brand who serves them.

We want our products to create a wonderful brand experience for our customers and this is what we are striving for from every aspect of brand building.

OUR VISION

We have a vision that is derived from a well thought out realization that ‘one solution doesn’t fit all’.

Each profession in the world requires you to exhibit different skills and requires different set of tools in daily life. How could one bag or one organizer serve everyone?

So our dream is to craft profession specific bags and accessories that can categorically organize the edc of people belonging to different industries.

And in ENTE’s future, a pilot will have a pilot friendly bag, a dentist will have a dentist friendly bag, so as an archeologist, a lawyer, a make-up artist, a model, or a microbiologist.

We know we have a lot to do, but one step at a time, with your support.

how did it begin?

In the founder's words

OUR MISSION

OUR VISION

MEET THE DYNAMIC DUO BEHIND THE BRAND

KAREEM

KAREEM

KAREEM

TINA

KAREEM

KAREEM